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Archive for May 9th, 2008

Taking the marketing advantage

Today’s marketing strategies are getting more cut throat everyday.  Gone are the days of playing fair!  The adage “all’s fair in love and war” now is “all’s fair, period!”  Let’s face it; your competitors are out to steal your clients.  You need to develop new strategies to prevent them from stealing your clients, and you need to develop new strategies to lure their clients to your company.

One of the best ways to do this is using the Internet to its fullest, and use a program that has a keyword tracking tool.  Using a program like that will help you to understand what your competitor is doing, and how you can use that to your fullest advantage.  It’s like having a copy of their playbook!  There is a company that is offering a free beta account of their Ispionage program that has a keyword tracking tool.  Their program finds the keywords and ad copy that your competitors are using, and it tracks their ads on Yahoo, MSN, and Google, every day, which ensures that you get reliabel and fresh information.   Their website is www.ispionage.com.  If this is something that interests you, (and it really should!) you should check them out as quickly as you can; there are only 40 free beta seats left!

Hovercrafts

I would love to have a hovercraft!  I’d like to have one that is all enclosed with climate control, and seat six passengers.  I’d use it instead of my car!  I think that a hovercraft would be the ideal vehicle to use here in New England, you could use it during any season, any weather.  It would glide over ice, snow, puddles, pot holes or mud effortlessley!